Reachly
94% Email Deliverability. The Lead Intelligence Tool We Wished Existed.
The Challenge
What they were facing
Australian B2B sales teams have a data problem that most offshore tools aren't built to solve. Contact databases decay at approximately 2.1% per month. Within 12 months, more than a quarter of any list becomes invalid — people change jobs, businesses close, email addresses are abandoned.
In the Australian market specifically, this problem is compounded by the absence of reliable local verification infrastructure: most global lead intelligence tools were built for the US market and verify contact data against US registries. They have no integration with the Australian Business Register. They can't confirm whether a business is actively trading.
We built Reachly because we were solving this problem for our own outreach and couldn't find a tool that handled it properly for Australia. The answer was a triple-verification engine built specifically for the Australian market.
Our Approach
How we solved it
Designing the Triple Verification Engine
The core insight behind Reachly's architecture is that Australian lead verification requires three independent checks to be reliable: a registry-level business verification, a current employment verification, and a technical email verification. No single check is sufficient. We designed the triple-verification engine to perform all three at the moment a lead is revealed — not as a batch process after the fact, but in real time.
ABN Registry Integration
The first verification layer checks the contact's associated business against the Australian Business Register. This confirms the ABN is active, the entity type is correct, and the business is currently registered — not deregistered, cancelled, or suspended. This is the layer that global tools completely miss.
Live LinkedIn Profile Scan
The second layer performs a live scan of the contact's LinkedIn profile at the moment of reveal, confirming current employment, job title, and activity signals. This addresses the job-change decay problem: a contact might have been at a company six months ago, but Reachly checks where they are now.
SMTP Email Handshake
The third layer performs a real-time SMTP handshake with the contact's email server — confirming the email address is deliverable before it's ever revealed to the user. This directly protects sender reputation and ensures outreach doesn't generate bounces.
The Results
What we achieved
94%
Email Deliverability Rate
3-layer
ABN + LinkedIn + SMTP Verification
60%
Reduction in Lead Qualification Time
6
Australian Industries Served
Reachly is now live and serving Australian B2B sales teams across six industries. Where the industry average email deliverability sits at 72%, Reachly-sourced leads consistently deliver at 94% — a direct result of triple verification at point of reveal. We built the tool we wished existed, and the response from Australian sales teams has validated the problem we set out to solve.
Results achieved for this specific client. Individual outcomes vary based on industry, starting position, competition, engagement scope, and market conditions. Past performance does not guarantee future results.
“We'd been burning through offshore data tools for years and the Australian data quality was consistently mediocre. When we built Reachly, we set out to fix the specific problems that no-one else was addressing: ABN verification, live LinkedIn checks, real email confirmation. The 94% deliverability isn't a marketing number — it's what you get when you verify properly.”
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