Campaign Audit & Setup Support
Review of your existing Google or Meta campaigns — what is wasting budget, what is mistargeted, what is missing. Or a clean setup when paid is a new lever inside a broader KD engagement.
Paid Advertising Support
Paid Advertising Support When It Earns Its Place
Google and Meta Ads support when paid acquisition genuinely fits — alongside a new website, an SEO Foundations engagement, or an AI solution that needs lead volume. Not our headline offer, and we will tell you when paid is not the right call.
When Paid Is the Right Call — and When It Is Not
Paid is a tool, not a default. Here is when it earns its place and when it does not.
Paid Earns Its Place When
- Launching a new website, product, or service that needs traffic from day one
- Time-bound campaign or seasonal push
- An AI lead-capture or visibility solution that needs paid traffic to train and tune
- Existing campaigns are leaking budget and need a clean audit + fix
- You have a clear ICP, a working conversion path, and a sensible monthly budget
Paid Is Not the Right Call When
- No conversion tracking and no working landing page yet
- Unclear who your ideal customer is
- Budget below the industry floor for the channel
- Expecting paid to replace SEO and organic visibility long-term
- You want an always-on monthly ad-management retainer as your primary spend
What KD's Paid Support Covers
Practical setup and clean foundations — not always-on media buying.
Landing Page Alignment
Most paid budget leaks at the landing page, not the ad. We align the page your traffic actually lands on to the campaign — clear messaging, single CTA, fast load, conversion path that matches the promise of the ad.
Tracking & Conversion Setup
GA4 events, Google Tag Manager, conversion goals, call tracking, form submission tracking — wired up properly so you know exactly which click became a lead. Without this, the rest of paid is guessing.
Budget & ROI Logic
Realistic budget ranges, expected cost-per-lead by industry, and a clear view of when paid is worth running and when it is not. We will tell you if your budget is too small for the channel before you spend a dollar.
Reporting Clarity
Monthly reporting in plain English — leads, cost per lead, conversion rate, what changed, what is next. Not vanity dashboards. Not reach and impressions theatre. The numbers that map to your business.
Handover or Light Support
Once campaigns are set up properly, KD can hand the day-to-day to your team, your in-house marketer, or a media-buying partner — or stay on for light ongoing support as a scoped add-on. Always-on retainers are not our default model — taken on only when they clearly support a broader KD solution.
How KD Supports Paid
Scoped, light-touch, honest about whether paid earns its place.
1
Honest Discovery
We look at the broader goal first. Paid is only on the table if it earns its place against SEO, AI, website, and visibility levers.
2
Audit or Clean Setup
Existing campaigns get an honest audit. New campaigns get a clean setup with conversion tracking and landing-page alignment from day one.
3
Activate & Tune
Campaigns go live with realistic budget logic, transparent tracking, and the first weeks of optimisation. No vanity targets.
4
Handover or Light Support
We hand the day-to-day to your team or a media-buying partner, or stay on for light ongoing support as a scoped add-on. Always-on retainers are not our default model.
Paid Advertising Support Pricing
Paid support is one tool. We use it when it is the right tool, scope it transparently, and do not dress it up as more than it is.
Paid support is scoped inside a broader KD engagement — typically a website build, an SEO Foundations engagement, an AI solution, or a defined campaign window. We will cost it transparently after the discovery call.
Your ad spend is paid directly to Google or Meta — our support fee is separate. We do not take a percentage of your ad spend, so we are never incentivised to push your budget higher than it needs to go.
Frequently Asked Questions
Not Sure If Paid Is the Right Move?
Book a free 20-minute strategy call. We will look at your broader goal and tell you honestly whether paid is the right lever, or whether your money should go somewhere else first.