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Paid Advertising

Every Dollar Tracked. Every Lead Attributed.

Google Ads, Meta Ads, and paid media management for Sydney SMEs who want leads, not impressions.

Book a Free Strategy Call
60+Qualified leads generated
15%Lead-to-client conversion rate
<7 daysCampaign live from kickoff

See the full BNI case study

What You Get

Google Search Ads

We build campaigns around the keywords your customers are actually typing. Tight ad groups, negative keyword management, and conversion tracking that tells you exactly which searches are generating phone calls and form fills — not just clicks.

Display & Remarketing

Stay in front of people who visited your site but didn’t convert. Our remarketing campaigns bring them back when they’re ready. Display campaigns build awareness in your target suburbs and demographics without burning budget on irrelevant impressions.

Facebook & Instagram Ads

Lead gen campaigns, brand awareness, and retargeting across Meta’s platforms. We handle creative guidance, audience targeting, pixel and Conversions API setup, and A/B testing. Particularly effective for hospitality, e-commerce, and service businesses where visual content drives action.

Landing Pages That Convert

We don’t just send traffic to your homepage and hope for the best. Every campaign gets a dedicated landing page designed to convert — with clear messaging, a single CTA, and load times under 2 seconds. We build these in-house.

Proper Conversion Tracking

Google Tag Manager, GA4 events, call tracking, and form submission tracking — set up correctly from day one. You’ll know exactly which ad, which keyword, and which audience generated each lead. No guessing.

Monthly Performance Reports

Cost per lead, cost per acquisition, ROAS, and what we’re changing next month. We report on the metrics that matter to your business, not vanity numbers like reach and impressions.

Google + Meta: Better Together

Google Ads captures people already searching for what you offer. Meta Ads puts you in front of people who match your ideal customer but haven't started searching yet. Together, they cover the full funnel.

We offer both individually or as a bundle with a cross-platform strategy — your Google remarketing audiences are built from Meta traffic and vice versa. One team managing both means nothing falls through the cracks.

How We Run Your Ads

1

Strategy & Research

We analyse your market, competitors, and keywords. You get a clear strategy document before we spend a dollar of your ad budget.

2

Campaign Build

Ad copy, audience targeting, landing pages (yes, we build those too), and conversion tracking — all set up properly from day one.

3

Launch & Optimise

Campaigns go live. We monitor daily, adjust bids, test ad variations, and cut what’s not working. No set-and-forget.

4

Report & Scale

Monthly reporting in plain English — leads generated, cost per lead, conversion rate, and what we’re doing next. We scale what works and kill what doesn’t.

Why We're Not Like Other PPC Agencies

Three things set our paid media apart:

1. We build your landing pages.

Most PPC agencies send traffic to your existing website and blame the site when conversions are low. We build custom landing pages for every campaign — because the ad is only half the equation.

2. We connect ads to your full funnel.

If you're also running SEO or AI automation with us, everything works together. Your remarketing audiences are built from organic visitors. Your conversational AI captures leads from ad traffic after hours. It's one integrated system, not siloed channels.

3. We don't hide behind dashboards.

Your monthly report is a conversation, not a PDF. We tell you what worked, what didn't, and what we're doing about it.

Paid Ads Pricing

Your investment depends on the platforms you need (Google, Meta, or both), the complexity of your campaigns, and the competitiveness of your industry.

Your ad spend is paid directly to the platform (Google or Meta) — our management fee is separate. We don't take a percentage of your ad spend, so we're never incentivised to increase your budget unnecessarily.

3-month minimum engagement to give campaigns time to optimise properly. After that, month-to-month with 30 days' notice.

Frequently Asked Questions

Stop Guessing. Start Measuring.

Book a free 20-minute strategy call. We'll review your current ad performance (or help you start from scratch) and give you a realistic forecast of what paid media can deliver.