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Social Media Marketing

Social Media That Actually Drives Business

Strategy, content, and community management across Instagram, Facebook, and LinkedIn — built for Sydney SMEs who need leads, not just a posting schedule.

Book a Free Strategy Call
340%Instagram reach increase in 90 days
Engagement rate vs industry average
5+Content-to-lead pipelines built

Let's be honest: most SMEs post on social media because they feel they should, not because it's working. Random posts, inconsistent branding, no clear strategy for what platform does what.

We fix that. Every client gets a platform-specific strategy based on where their customers actually spend time and what content drives action in their industry. A tradie's Instagram strategy looks nothing like a financial adviser's LinkedIn approach — and it shouldn't.

Platform-Specific Strategies

Instagram

Visual storytelling for hospitality, retail, trades, and lifestyle brands. Reels, Stories, and carousel posts that showcase your work, your team, and your results. We handle content creation, hashtag strategy, and engagement — with a focus on driving DMs and website visits, not just followers.

Best for: Cafes, restaurants, trades, e-commerce, real estate

Facebook

Still the strongest platform for local service businesses and community engagement. We manage your page, run targeted local campaigns, and build a content strategy around the events, offers, and stories that get your local audience engaging. Facebook Groups strategy included where relevant.

Best for: NDIS providers, childcare, healthcare, local services

LinkedIn

B2B lead generation and thought leadership for professional services. We build your personal brand (not just your company page), publish content that positions you as the expert, and use LinkedIn’s targeting to get in front of decision-makers in your industry.

Best for: Financial advisers, consultants, B2B services

What's Included Every Month

Content calendar — planned, approved by you, and scheduled for the month ahead
Platform-specific content creation (graphics, short-form video concepts, copy)
Community management — responding to comments, DMs, and mentions
Monthly analytics — what performed, what didn’t, and what we’re adjusting
Hashtag and keyword research per platform
Competitor social monitoring — what are they posting, what’s working for them

How It Works

1

Strategy & Audit

We review your current social presence, analyse your competitors, and build a platform-specific strategy. You’ll know exactly what we’re posting, where, and why.

2

Content Calendar & Approval

We plan a month of content in advance. You see everything before it goes live — copy, visuals, hashtags. Nothing gets published without your sign-off.

3

Publish & Engage

We handle posting, community management, and engagement across all platforms. Comments, DMs, and mentions get responded to — not ignored.

4

Report & Refine

Monthly analytics showing what’s working: reach, engagement, follower growth, and most importantly — leads generated. We adjust strategy based on real data, not gut feel.

Enhance Your Social Presence

Need more than the standard engagement? We offer add-ons to scale your social media as your business grows:

  • Dedicated LinkedIn management for personal brand building
  • Extra creative posts, carousels, and Reels
  • Google Ads landing pages designed to convert social traffic
  • Paid social campaigns (managed under our Paid Advertising service)

We'll recommend the right mix during your discovery call based on your goals and budget.

Why Our Social Media Management Is Different

1. Platform-specific, not copy-paste.

We don't write one post and publish it across three platforms. Each platform gets content designed for how that platform works — Instagram favours visual storytelling, Facebook rewards community engagement, LinkedIn rewards authority and thought leadership.

2. Connected to your full marketing.

If we're also running your SEO and ads, your social content amplifies both. Blog articles get promoted to your social audience. Top-performing social posts get boosted with paid spend. Your conversational AI captures leads from social traffic after hours. Everything works together.

3. You approve everything.

We create, you review. Nothing goes live without your sign-off. Your brand voice stays yours — we learn it, we match it, we protect it.

Social Media Pricing

Your investment depends on the platforms you need, the volume of content, and whether you want add-ons like LinkedIn management or paid social campaigns.

3-month minimum engagement to give the strategy time to build momentum. After that, month-to-month with 30 days' notice.

Book a discovery call and we'll scope a plan that fits your business and budget.

Frequently Asked Questions

Ready to Stop Posting and Start Performing?

Book a free 20-minute call. We'll review your current social presence and tell you which platforms will actually move the needle for your business.