Platform-specific social support — profile positioning, content framework, proof content, and launch or campaign visibility — when social fits inside a broader KD engagement. Standalone social media retainers are not our default model.
Social is supporting, not headline. Here is when it fits and when it does not.
Positioning and content framework per platform. KD provides the framework, your team or partner runs the day-to-day.
Profile positioning, pillar topics, and visual storytelling guidance for hospitality, retail, trades, and lifestyle brands. We help your team or creative partner publish in a way that builds trust around what you actually do.
Best for: Cafes, restaurants, trades, e-commerce, real estate
Page positioning, content framework, and local-community visibility guidance for service businesses. We give your team the framework — we do not run the day-to-day page or community.
Best for: NDIS providers, childcare, healthcare, local services
Personal-brand positioning, pillar topics, and posting framework for founders and professional services. We set the strategy; execution lives with you or a scoped writing partner. B2B founders get the most leverage here.
Best for: Financial advisers, consultants, B2B services
Practical foundations and guidance — not ongoing content fulfilment.
Clear positioning across Instagram, Facebook, LinkedIn, and any other relevant platforms — bios, links, highlights, pinned content, naming. Foundations your audience and AI search tools can both read.
Pillar topics, post types, recommended cadence, brand voice notes, and content framework. Enough structure that your team or creative partner can produce on-brand without us in the loop daily.
Scoped social support around a launch, campaign, or seasonal push — when social needs to amplify a broader KD engagement. Time-bound, not always-on.
Reviews, case studies, before-and-afters, founder content, customer stories — the proof content that actually converts. We tell you what to post, why, and where to put it.
UTMs, link-in-bio set-up, tracked outbound links, consistent NAP across profiles, and the housekeeping items that compound over time. Small, boring, important.
Once positioning and framework are in place, we hand the day-to-day to your team, in-house marketer, or scoped creative partner. We can stay on for light strategic check-ins as a scoped add-on.
Scoped, structured, then handed back to your team.
We review your existing presence, your industry, and your ICP. You get a platform-specific framework — what to post where, why, and how often makes sense for your business.
Pillar topics, brand voice notes, profile clean-up, link hygiene, and proof-content direction. Enough scaffolding that posting becomes obvious for whoever runs it.
Your team, in-house marketer, or scoped creative partner picks up the day-to-day. We can stay on for light strategic check-ins as a scoped add-on. Always-on retainers are not our default model.
Social support is scoped inside a broader KD engagement — typically a website build, an SEO Foundations engagement, an AI solution, or a defined launch window. We will cost it transparently after the discovery call.
Standalone social media retainers are not our default model — we only support social when it clearly supports a broader KD solution and the scope is tightly defined. If you need ongoing fulfilment — daily posting, community management, weekly creative — we will tell you and recommend the right kind of partner or hire.
Book a free 20-minute call. We will look at your broader strategy and tell you honestly whether social earns its place — or whether your effort should go somewhere else first.
