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Search Engine Optimisation

Get Found by the Customers Already Searching for You

Data-driven SEO for Sydney small businesses — local SEO, technical audits, content strategy, and Generative Engine Optimisation included in every plan. Get found on Google AND get recommended by ChatGPT, Gemini, and Perplexity.

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214%Organic traffic increase (Saturee)
+847Keyword rankings gained
40%More Google reviews (FAYN Services)

See the full case study

The Maths Behind SEO

A single first-page ranking for 'plumber Sydney' is worth roughly $2,400/month in equivalent Google Ads spend. Rank for 50 relevant keywords and you're looking at $120,000/year in traffic you'd otherwise pay for.

SEO isn't a cost — it's the highest-ROI marketing channel available to small businesses. The work compounds: every page we optimise, every link we build, every technical fix we make adds permanent value that keeps paying off months and years later.

The question isn't whether you can afford SEO. It's how much business you're losing every month without it.

Figures shown reflect typical industry benchmarks and are for illustrative purposes only.

What You Get Every Month

Local SEO & Google Business Profile

We optimise your Google Business Profile, build local citations, manage reviews, and make sure you show up in the map pack for your suburb. If someone searches ‘plumber Castle Hill’ or ‘cafe Bella Vista,’ you need to be there.

Technical SEO Audits

Site speed, crawlability, indexation issues, Core Web Vitals, mobile usability, schema markup. We fix the foundation so everything else works harder. Your first month includes a full technical audit with prioritised fix list.

Content Strategy & Production

We research what your customers are actually searching for, build a keyword-targeted content calendar, and write the articles. Not thin 500-word posts — substantive, expert content that ranks and converts.

Link Building & Digital PR

Directory submissions, guest posts on Australian business publications, resource page outreach, and local partnership links. Every link is earned through genuine outreach — no PBNs, no spam, no shortcuts that get you penalised.

Competitor Intelligence

We track what your competitors rank for, what content they’re publishing, and where they’re getting links. Then we find the gaps they’ve missed and go after them. Updated monthly — not a one-time report.

Generative Engine Optimisation (GEO)

AI search engines are the new front page. We optimise your business to get cited by ChatGPT, Gemini, and Perplexity — not just ranked on Google. This includes structured data, citability audits, llms.txt management, and AI visibility monitoring. Included in every SEO engagement, not an expensive add-on.

Monthly Reporting in Plain English

Keyword rankings, organic traffic, conversions, and what we did that month. No vanity metrics. No 40-page PDFs full of graphs you don’t understand. A clear summary of what moved and what’s next.

Why Our SEO Hits Different

Most SEO agencies run the same playbook for every client: keyword research template, boilerplate audit, generic link building. We do it differently because we can.

Our SEO campaigns are powered by AI-driven research and analysis that monitors your competitors in real-time, finds keyword gaps others miss, and tracks your rankings daily — not monthly. The same AI automation we build for clients powers our own research.

That means:

  • Your keyword strategy is based on live competitor data, not a spreadsheet from three months ago
  • Content briefs are built from actual SERP analysis — what's ranking, why, and how to beat it
  • Link building targets are researched individually — bespoke outreach, not mass email templates

We're a boutique studio. You work directly with the founder. Your campaign gets the kind of attention that a $500/month SEO mill can't provide.

How We Do SEO

1

Audit & Benchmark

Week 1–2

Full technical audit, competitor analysis, and keyword research. We find out where you stand, who's outranking you, and where the biggest opportunities are. You get a clear report — not a 90-page PDF no one reads.

2

Fix the Foundation

Month 1

Technical fixes first: site speed, indexing issues, schema markup, mobile experience. Then we optimise your existing pages — title tags, meta descriptions, internal linking, content gaps. This is where quick wins happen.

3

Build Authority

Month 2–3

New content targeting your highest-value keywords. Local citations and link building to boost domain authority. Google Business Profile optimisation for local pack rankings.

4

Scale & Compound

Month 4+

Monthly content production, ongoing link acquisition, and continuous optimisation based on ranking data. We expand into more keywords, more suburbs, more service pages. The compound effect kicks in.

SEO & GEO Pricing

Every SEO campaign is scoped to your business — your industry, your suburbs, your competition. We don't do cookie-cutter packages because cookie-cutter SEO doesn't work.

What determines your investment:

  • Number of target suburbs and locations
  • Competitiveness of your industry in search
  • Current state of your website (some need more technical work upfront)
  • Whether content production and GEO are included

Book a 20-minute discovery call and we'll give you exact pricing within 48 hours — no vague 'it depends,' no pressure.

3-month minimum engagement to give SEO the time it needs to deliver results. After that, month-to-month with 30 days' notice.

See Where You Stand — Free SEO Audit

Run a free audit on your website right now. No email required, no sales call. Just your site's SEO health score, speed metrics, and the top issues holding you back.

Run Free SEO Audit

Results We've Delivered

Saturee

  • 214% organic traffic increase in 6 months
  • Migrated from underperforming site to a conversion-optimised build
  • $12K annual savings from the site rebuild
View case study

FAYN Services

  • 60% reduction in admin time
  • 40% more Google reviews through automated review requests
View case study

SolarChief

  • Page-one rankings within 12 weeks
  • +55% enquiry increase
View case study

Industries We Specialise In

We've delivered SEO results across these industries in Sydney — each with its own keyword landscape, compliance requirements, and competitive dynamics.

Frequently Asked Questions

Ready to Get Found?

Book a free 20-minute call. We'll review your current rankings, identify quick wins, and tell you exactly what it would take to get on page one — whether you work with us or not.