The technical, on-page, local, and structured-data foundations that make Google and AI search engines find, understand, and recommend your business — built once, maintained monthly.
Book a Free SEO Foundations AuditA single first-page ranking for 'plumber Sydney' is worth roughly $2,400/month in equivalent Google Ads spend. Rank for 50 relevant keywords and you're looking at $120,000/year in traffic you'd otherwise pay for.
SEO foundations are the highest-ROI marketing investment available to most SMEs. The work compounds: every page we optimise, every schema we add, every technical fix we make adds permanent value that keeps paying off months and years later.
The question isn't whether you can afford SEO foundations. It's how much business you're losing every month without them.
Figures shown reflect typical industry benchmarks and are for illustrative purposes only.
Site speed, crawlability, indexation, Core Web Vitals, mobile usability, canonical tags, sitemaps, robots.txt. We fix the foundations so everything else has room to work. Month 1 includes a full technical audit and a prioritised fix list.
Title tags, meta descriptions, headings, internal linking, image alt text, and page-by-page on-page reviews. We also provide content briefs and structure guidance so the content your team or writer produces is search-ready from day one.
Google Business Profile optimisation, NAP consistency across directories, review response cadence, and suburb-level signals. If someone searches ‘plumber Castle Hill’ or ‘cafe Bella Vista,’ you need to be there.
Organization, LocalBusiness, Service, Article, FAQPage, BreadcrumbList, and product schema where relevant. Helps Google and AI search engines understand what your business does and who it serves.
Quality directory placements, structured local citations, and partnership citations when they support the business naturally. Not manual outreach at scale, not paid links, not PR campaigns — that is a separately scoped engagement when it makes sense.
We track what your competitors rank for, what content they publish, and where the gaps are. Daily rank tracking, not monthly snapshots. Refreshed each month so the strategy adapts to what is actually moving.
AI search engines are the new front page. llms.txt, AI-readable schema, and citation-friendly content structure are included in every SEO Foundations engagement — not an expensive add-on. Full detail on the GEO page.
Rankings, organic traffic, conversions, and what we did that month. No vanity metrics, no 40-page PDFs. A clear summary of what moved, what is at risk, and what is next.
Most SEO agencies run the same playbook for every client: template audit, template content brief, template link list. We do it differently because we can.
We use the same AI tooling we build for clients to monitor competitors in real time, surface keyword gaps, and track rankings daily — not monthly. That means:
We're a boutique studio. You work directly with the founder. Your engagement gets the kind of attention a $500/month SEO mill can't provide.
SEO Foundations is a precise scope, not an ‘everything SEO’ promise. Here's exactly what's in and what's out.
Week 1–2
Full technical audit, competitor analysis, and keyword research. We find out where you stand, who's outranking you, and where the biggest gaps are. You get a clear report — not a 90-page PDF no one reads.
Month 1
Technical fixes first: site speed, indexing, schema, mobile. Then we optimise existing pages — titles, metas, internal linking, content structure. This is where quick wins happen.
Month 2–3
Google Business Profile depth, structured local citations, NAP consistency, and review signals. New content where the keyword gap matters most. GEO foundations layered on top.
Month 4+
Monthly content guidance, ongoing technical hygiene, and continuous tuning based on ranking data. The compound effect kicks in — each month builds on the last.
Every SEO Foundations engagement is scoped to your business — your industry, your suburbs, your competition, your starting position. We don't do cookie-cutter packages because cookie-cutter SEO doesn't work.
What determines your investment:
Book a 20-minute discovery call and we'll give you exact pricing within 48 hours — no vague 'it depends,' no pressure.
3-month minimum engagement to give SEO Foundations time to deliver. After that, month-to-month with 30 days' notice.
Run a free audit on your website right now. No email required, no sales call. Just your site's SEO health score, speed metrics, and the top issues holding you back.
Run Free SEO AuditPurelyu
The Proprietor Café
We've delivered SEO foundations across these industries in Sydney — each with its own keyword landscape, compliance considerations, and competitive dynamics.
Book a free 20-minute call. We'll review your current rankings, identify quick wins, and tell you exactly what it would take to get on page one — whether you work with us or not.
