The Challenge
What they were facing
Purelyu entered one of Australia's most competitive supplement markets with a strong product and a clear brand story — but almost no digital presence. The Australian dietary supplements e-commerce market was already dominated by established players: Chemist Warehouse capturing over 12% of all supplement-related organic search, Lakanto Australia owning the monk fruit category, and retailers like Nutra Organics and Bulk Nutrients commanding loyal audiences built over years.
When Purelyu came to Krrisp Digital, their Shopify store was live but lacked the technical SEO foundation needed to be discovered organically. There was no blog content, minimal domain authority, and the product pages weren't structured to capture the long-tail search terms that health-conscious Australians actually use. Google Shopping campaigns weren't running. Meta advertising hadn't been set up. The brand's only acquisition channel was organic social — effective for brand awareness, but insufficient for consistent revenue growth.
The challenge wasn't the product — customer reviews made clear Purelyu had something special. The challenge was visibility: getting the right Australians to find Purelyu at the moment they were searching for clean, Australian-made supplements.
Our Approach
How we solved it
Full Shopify Rebuild with Conversion in Mind
We began with a complete rebuild of the Purelyu Shopify store. The existing site had good brand aesthetics but was missing the structural elements that convert first-time visitors into buyers: clear value hierarchy, trust signals above the fold, streamlined checkout flow, and product pages optimised for both SEO and conversion. We restructured the site architecture to support both current products and the upcoming range expansion — collagen, creatine, and gelatin — ensuring new product launches would slot into an already-SEO-primed structure.
Technical SEO Overhaul
With the new site structure in place, we undertook a comprehensive technical SEO audit and implementation. This included canonical tag configuration, structured data markup for products (Google rich snippets), optimised meta titles and descriptions across all pages, improved site speed and Core Web Vitals scores, and an internal linking architecture that passed authority to the highest-value pages. We targeted a cluster of high-intent keywords anchored around monk fruit sweetener searches in Australia — terms like “monk fruit sweetener Australia”, “organic monk fruit drops”, and “sugar alternative keto” — building out optimised collection and product pages to capture each.
Google Shopping and Search Campaigns
We launched Google Shopping campaigns structured around Purelyu's best-selling monk fruit range, segmenting by product variant and bid strategy to maximise return on ad spend from day one. Shopping campaigns were complemented by branded search ads and a small non-brand search campaign targeting bottom-of-funnel supplement queries. We optimised product feed data, pricing competitiveness signals, and negative keyword lists on a fortnightly basis throughout the engagement.
Meta Retargeting and Audience Strategy
Given the restrictions on health supplement advertising on Meta in 2026, we took an education-first approach to Meta ads — building retargeting audiences from site visitors and running content-led ads that led with the brand story (Australian-made, no fillers, HACCP-certified) before the purchase ask. Lookalike audiences built from purchaser data drove cost-efficient top-of-funnel traffic, which the retargeting layer then converted.
The Results
What we achieved
340%
Organic Traffic Growth
4.2x
Google Shopping ROAS
2.8x
Revenue Growth
12
Page 1 Rankings
Before KD, Purelyu had zero Google organic visibility and no paid acquisition infrastructure. Within six months, organic search had become a meaningful acquisition channel in its own right, Google Shopping was delivering a 4.2x ROAS, and the brand had achieved page 1 rankings for its most commercially valuable keywords — competing directly with brands ten times their age.
Results achieved for this specific client. Individual outcomes vary based on industry, starting position, competition, engagement scope, and market conditions. Past performance does not guarantee future results.
“We had a great product but no one could find us. Krrisp Digital didn't just fix that — they built the whole digital engine from scratch. The Google Shopping results alone covered their fees many times over, and watching our organic traffic compound month on month has been the most satisfying part. We're now a brand people find, not just a brand people stumble across.”
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